R& D background

The ongoing neo-economic era will bring tremendous changes to speeds and directions of many fields. And as the symbol of this new era as, E-commerce , which is the most fast and effective business mode utilizing the world’s most advanced technology, can cater to the tide of economic globalization. Thereby, economists predicted that E-commerce will be the main manner of trade industry in the future. And the economy in Internet will look upon E-commerce as an ultimate means to gain profit.

To cater to the situation of deeper development of retail trade in China, the current status of direct selling industry and E-commerce should be probed into. The combination of direct selling and E-commerce will be the future direction of retail as well as direct selling industry in China.

Meet the trend of service specialization in marketing

A good relationship between enterprises and customers can be kept in a relatively direct way in common commerce which has become more and more specialized in pre-sale and pro-sale service. The core idea of E-commerce is to keep touch with customers directly by internet or other electronic media. It can help hold a direct communication between enterprises and customer and provide specialized service during the period of pre-sale and pro-sale through electronic platform.

Consist with the trend of personalized services

E-commerce, which help enterprises and customers know about each other much effectively by Internet, is the deputy of personalized services. The extent of personalized service is the symbol of the extent of maturity of direct selling industry and E-commerce.

Consist with the direction of virtual development of enterprises

The core competition power of direct selling enterprises that have no actual sites can improve by some means of strengthening good relationship with customers. The enterprises which implement E-commerce have no real stores and establish the good relationship with customers that need to be maintained or extended by some forceful measurements which are the indispensable parts of competitive power of enterprises through Internet.