The application and development of E-commerce in Direct Selling Industry

More and more application of information technology have boosted direct selling industry as well as pushed economic globalization and informalization forward. And because of some characteristics of being virtual, universality and globalization in E-commerce, a lot of enterprises engaging in direct selling begin to adopt E-commerce as a result of the business mode of E-commerce plus direct selling. .

Quixtar, a sub-branch of Alticor Inc which is the parent company of Amway Inc, has adopted the business mode of direct selling plus E-commerce and become one of the top E-commerce companies in U.S. And since Zhong BinXian has become CEO of Quixtar and carried out E-commerce with great activities, AVON have got a outstanding achievement in direct selling industry. In China, many direct selling enterprises have began making use of E-commerce gradually, which has greatly promoted their development. At present, lots of direct selling have chosen to commence with E-commerce.

What is E-commerce?

E-commerce is to realize the electronic transaction of the whole business. Both sides will take electronic exchange as trade mode instead of face-to-face exchange. The services e-commerce cover are in a broad scope including commerce information exchange, service of pre-sale and pro-sale (provide the details about products and services and products manual, and listen to feedbacks from customers), advertising, sales, online payment (including capital transfer, credit card payment and electronic cash), transportation (including delivery and track of commodities).